![]() ![]() Max’s predecessor, maxed out at about three-quarters of Tinuiti’s advertisers,” he said. Google Performance Max adoption hit 86% among ecommerce advertisers in Q2,Īs the number of brands using this AI-powered campaign type continues to grow. The company does not require advertisers to adopt the platform. Spend fell 27% YoY in Q2 2023, with desktop share of YouTube spending declining from 20% to 14% during that period. Mobile spend share rose two points to 53% in Q2 2023, while tablet share held steady at 7%. Spend rose from 22% to 26% between second-quarter 2022 and second-quarter 2023. YouTube spending on connected TVs (CTVs) rose 31% YoY, but desktop spending fell. “It’s pretty shocking to see a new play - one that manyĪre not aware of - rise to become a bigger advertiser in the space than Walmart, in terms of the companies we support,” says Andy Taylor, vice president of research at Tinuiti.Īd-impression growth remained strong at 34% year-over-year (YoY), while the average CPM fell 18%. Temu was one of the biggest surprises for the quarter. The Tinuiti Digital Ads Benchmark Report is based on anonymized performance data from advertising programs under Tinuiti management, withĪnnual digital ad spend under management totaling over $3 billion. Just about on par with eBay, according to Tinuiti. shopping advertisers - a higher share than Walmart, and Tinuiti’s latest Digital Ads Benchmark Report shows that Temu,Ī fashion brand, became a major player in the Google Shopping space during the first half of the year, and is now competing against 82% of U.S. ![]() Platforms that the independent ad agency Tinuiti supports, including Amazon, Meta, Google and Walmart. Ad spending grew across many major digital ![]()
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